Year: 2021

Group members: Lim Zeherng & Chia Yan Li 

Brief: This was a branding workshop and we were split into groups of 3 to redesign one of the Singapore Biennale's logos. We got Atlas of Mirrors - Singapore Biennale 2016, and we were tasked to analyse the logo and come up with our own.                                                           

Original logo


Proposed logo


From where we are, how do we picture the world –  and ourselves?

In charting our way around the world, humankind has relied on instruments of vision as well as navigation. Atlases map and mirror our journeys of discovery and often make visible more than just physical terrains; driven by our needs and desires, they embolden us to venture into the unknown.

From our coordinates in Southeast Asia, the arc of our shared histories encompasses East and South Asia.

These regions bear the imprints of one another’s diverse cultures, even as boundaries are also constantly reimagined. Fraught and unstable, these borders are characterised by fluid movement and migration which also reflect pre-state national entities, and highlight the challenges that beset contemporary conditions.

Where navigational tools like the atlas – a compendium of maps – enable us to set our sights further afield, one instrument in particular – the mirror – brings us into that which is still so mysterious: the self. While we depend on mirrors to show us ourselves, their reflective surfaces are not always reliable for they echo, skew, magnify and invert.