Concept: Habee is an app that lets users set and achieve goals in a motivational and gradual way so that users will not give up as easily. Research suggests that setting life goals for ourselves and progressing towards them, also fosters well-being because our happiness is connected with having a sense of meaning, hope, and purpose in life. 

Approach: Using puns and illustrations that are centred around bees, the aim is to make goal-setting less serious through motivation so that the user won’t be as stressed about it. The theme of bees was chosen as the insect is associated with being hardworking and driven. The illustrations and puns are centred around bees because bees are associated with being hardworking and efficient.